A financial lifeline may be on the horizon for the popular Hong Kong girl group LollyTalk following reports of a severe funding cut, with veteran Mandopop singer Hins Cheung reportedly brokering discussions for the octet to join entertainment giant Emperor Entertainment Group (EEG). The potential signing comes after the group, formed by contestants from the reality show King Maker IV, allegedly lost a major financial backer, leading to significant debt and forcing members to make drastic lifestyle changes.
The crisis, first reported exclusively by East Week Magazine, detailed how the eight members of LollyTalk are currently grappling with six-figure debt owed to their management company. Known for their energetic performances and appealing image—and frequently cited as rivals to the more established group COLLAR—the sudden withdrawal of a key sponsor has thrust the young stars into an uncertain future.
Cheung Champions Girl Group’s Talent
Hins Cheung, affectionately known as the “Social Worker of the Music Industry” for his support of emerging artists, has reportedly stepped in to assist the embattled group. Sources suggest Cheung, a prominent artist under EEG, is actively facilitating negotiations for LollyTalk to transition to the influential label.
Cheung has long been an admirer of LollyTalk’s commitment and work ethic. Observers noted the supportive interaction between Cheung and the group backstage at the annual Commercial Radio Hong Kong Ultimate Song Chart Awards Presentation early last year, underscoring his belief in their potential. His intervention is seen as an attempt to stabilize their careers and provide the institutional support required for sustained success.
Internal Disagreement Stalls Contract Talks
While the prospect of joining EEG has reportedly excited most members, who allegedly envision a future akin to the iconic duo Twins, the transition is facing internal hurdles. Despite the unanimous feeling that joining a major label represents a “bright future,” internal disagreements among the eight members have created an impasse in contract negotiations.
According to those privy to the discussions, two members are reportedly hesitant about the proposed move to EEG. Their concerns primarily revolve around legal complexities and potential limitations on their creative freedom and autonomy under a new, large-scale agency ownership. This lack of full internal consensus has temporarily stalled the transfer process.
Challenges Highlight Industry Vulnerability
The current financial strain on LollyTalk illuminates the volatile nature of the independent music scene, even for groups boasting significant popularity and commercial appeal. Recent reports highlighted the stark impact the funding cut has had on the members’ daily lives:
- Transportation: Members are now taking taxis—or reportedly relying on public transport—instead of using the company-provided chauffeur services previously available.
- Housing: Several members have had to move back in with their parents to reduce living expenses, temporarily becoming what local media termed “boomerang kids.”
While the outcome of the EEG negotiations remains pending, Cheung’s high-profile involvement provides a significant vote of confidence in LollyTalk’s talent. The successful completion of the deal would not only rescue the group from its immediate financial woes but also position them within one of Hong Kong’s most powerful music conglomerates, potentially altering the landscape of the regional girl group market.
The music industry will be closely watching whether the members can resolve their differences quickly to capitalize on this critical opportunity presented by Cheung and EEG. The move could provide the necessary infrastructure and promotion to solidify their position in the highly competitive Cantopop scene.
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